The story of a West Coast pioneer
Founded in 1991 in Los Angeles, South Central Cartel (S.C.C.) became a pillar of West Coast Hip Hop. Big Prodeje, as the group's primary producer and founding member, defined the sound of an era.
With classic albums like 'South Central Madness' (1992) and the Billboard-charting ''N Gatz We Truss' (1994), which peaked at #4 on the R&B/Hip-Hop charts, Prodeje solidified his place as a G-Funk pioneer. His signature sound—characterized by Parliament-Funkadelic inspired synths, deep basslines, and smooth West Coast cadences—became the blueprint for an entire generation of artists.
His work with the 'Murder Squad' nationwide project in 1995 further extended his influence across the US rap scene. This ambitious collaboration brought together artists from coast to coast, showcasing Prodeje's ability to bridge regional sounds while maintaining the authentic G-Funk aesthetic that defined his early work.
Today, his legacy continues with the upcoming 'CARTELIFORNIA' project, bridging the gap between the golden era and the new generation. This highly anticipated album represents both a return to roots and an evolution, featuring collaborations with both OG West Coast legends and contemporary artists who grew up influenced by his pioneering sound.
#4 on R&B/Hip-Hop charts with ''N Gatz We Truss'
30+ years shaping West Coast sound
Murder Squad project spanning coast-to-coast
'CARTELIFORNIA' bridging generations